JCDecaux completes 25 years of operations in Brazil and, to celebrate half a century, the company announced a renewal of its visual identity, which was updated along with the new tagline, “JCDecaux Hub of Possibilities”.
The change aims to enhance the potential to deliver the best media formats to the desired audience.
Developed by Euphoria Creative, the company’s 25th anniversary campaign can already be seen in its various assets spread across the country, including urban furniture, subways, airports and much more.
“JCDecaux impacts the lives of millions of people every day. We are specialists in generating connections through a great delivery of services and media formats. Over these 25 years in Brazil, we have developed to guarantee qualified experiences, uniting technological advances, data, design, sustainability and responsibility. That is why we are proud to say that we have made history and built a successful trajectory, in which today’s OOH in Brazil has the face of JCDecaux!”, said Ana Celia Biondi, General Director at the head of JCDecaux at Brazil.