The #CuidaDaSuaPeleTransformaSuaVida campaign was based on a survey carried out in partnership with Allergisa
Cimed announced the launch of its new campaign entitled “#CuidaDaSuaPeleTransformaSuaVida”, which features real stories of people who had their lives changed through the pharmaceutical company’s skin care line, Acnezil.
The piece was based on a study carried out in partnership with Allergisa, which brought testimonials from people aged 15 to 41 who tested the line for 90 days.
The 1’30” videos will be available on the brand’s Instagram and Tik Tok (@acnezil), along with the full 3” video on Cimed’s official YouTube channel.
“Our goal as a brand is to be number one in the acne skin care market and to continue delivering quality and accessibility to the consumer, pillars that are so important for Cimed. Through this study, we had real proof that our products in fact work and make a difference in the lives and self-esteem of the people who use them”, said Fernando Sodr, Marketing Director at Cimed.
In addition, the pharmaceutical company also created a website composed of a blog with content on acne produced by a dermatologist, photos and real testimonials from the participants, and also a quiz with personalized content and an ideal routine for each type of skin.
The campaign was also carried out with the intention of presenting the new packaging of the products, which now have a new minimalist design, with fewer graphic elements, explaining in steps the complete acne treatment routine.
