The agency will be responsible for the communication campaign for the event, which takes place between September 6th and December 10th.
The Dojo announced that it had won the project for the 2023 edition of the Bienal. Led by Thiago Baron and Rodrigo Toledo, the agency will be responsible for the communication campaign for the 35th Bienal de So Paulo, which has the theme “Choreographies of the Impossible”, carried out by the Fundação Bienal de So Paulo.
“We were extremely happy with winning this project. The Bienal is a reference event in contemporary art and being part of this edition is something very important and special for us. Our main challenge and objective is to awaken the attention of different audiences, regardless of their age, background or level of artistic knowledge, in order to motivate them to visit the pavilion, showing that it is an event for everyone”, said Thiago Baron, CCO of Dojo.
The communication developed by Dojo will be focused on digital channels, OOH, radio, TV and printed vehicles. In addition, this year, the project also has a differentiated and horizontal curatorship, which is composed of Diane Lima, Grada Kilomba, Hlio Menezes and Manuel Borja-Villel.
The agency’s work will be focused on generating contact between Brazilian society and culture, in order to attract attention and attract a diverse audience, which has never been to the event before, and providing a unique experience at the Bienal.
“The selection of the agency in charge of carrying out a truly unique advertising campaign, whose objective is to awaken the visitor’s gaze and desire for this magnificent moment that the Bienal de So Paulo is of extreme importance. We firmly believe that DOJO will perform an exceptional job, helping us with its expertise in attracting an even larger public to this Bienal, which promises to be a milestone in both the artistic and social spheres.
In 2023, the 35th Bienal de So Paulo will take place between September 6th and December 10th, at the Bienal Pavillion, free of charge.
