Action created by 11:11 for Unilever to show the influencer’s daily life developing her culinary skills
Would you agree to make a commitment to go 100 days without ordering food from delivery and thus develop your culinary skills and discover that cooking can be easier, more practical and more pleasurable than you imagine? To show in practice that all of this is 100% possible and true, Recepedia, Unilever’s recipe ecosystem, presents the 100 days without delivery challenge.
In the initiative, which mixes reality show and social experiment, actress and influencer Thalita Meneghim, one of the current hosts of the PodDelas podcast, accepted the mission and, even without any intimacy with the kitchen, committed to spending the next 100 days learning how to prepare your own food with the help of the recipes and contents available on Recepedia.
The journey will be told daily by Thalita herself, through social networks, sharing with the audience her learnings, perrengues, pains and delights of learning to cook and prepare meals not only for herself, but also for more guests.
The main objective of the initiative is to show that anyone can conquer their freedom and autonomy in the kitchen and prepare their own food using simple and uncomplicated recipes, without relying on delivery services, restaurants or gifted relatives.
I will show everything: mistakes and successes, highs and lows, and I hope that the audience will help me to continue the challenge and not give up. It will literally be a shared journey, guarantees Thalita. In fact, everyone is invited to accept the challenge together and develop their talent for cooking, going 100 days without delivery. Let’s go for it?, provokes the influencer.
Our challenge will show that even those who are not familiar with the kitchen can, little by little and recipe by recipe, learn to get by, prepare delicious things and even be responsible for a complete dinner for family or friends, explains Carolina Riotto, director of Unilever’s food division.
Created in partnership with the 11:11 agency, the initiative reinforces the Recepedia concept: Be the chef of your own life. Thalita’s entire trajectory and the 100 days without delivery can be followed on Thalita and Recepedia’s social networks. The influence strategy was in charge of Suba.
