News like this with the weekend almost here? We love it! 11:11 was selected as the new digital agency for the Brazilian market by Jose Cuervo, the best-selling tequila brand in the world, and 1800 Tequila, a drink from the super segment premium. The achievement took place after a competition process, and involves the entire digital strategy of the brands for 2023.
“Few agencies have the privilege of working with such incredible brands and segments. And Jose Cuervo and 1800 Tequila are like that. Global brands, with immense potential to show value in Brazil, in addition to reinforcing the importance of tequila in the drinks and doses in the country”, says Marcelo Siqueira, founding partner and coCCO of 11:11.
The work for Jose Cuervo, which is produced in Mexico, aims to reinforce the position in Brazil of one of the most famous tequilas in the world and which already has the largest share in the country, in addition to deepening the drink in the Mixology sector, which studies the necessary ingredients to create a good drink.
The communication for 1800 Tequila will be aligned with territories such as entertainment, music and gastronomy, to enter the home of a refined public interested in having an almost exclusive experience. The drink is made with 100% blue agave, and the name refers to the year it was first aged in oak barrels.
“Now, we can rely on the creative potential of 11:11 to build our Jose Cuervo and 1800 Tequila strategies. We wanted a partner that had an eye focused on creativity and that, at the same time, was attentive to the trends platforms to create conversations and generate engagement with our audience. The expectation of growth in the sector is very high”, says Marcelo Pereira, manager of the Beverage division at Aurora Fine Brands.
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