Rastro and Hood create experiences and a creative concept to publicize the initiative
Bombay Sapphire, a premium gin brand belonging to the Bacardi Group, promotes the “Galeria de Drinks Bombay”, involving 43 bars in Rio de Janeiro and So Paulo with exclusive drinks. The action is part of initiatives to celebrate the Month of Gin with special recipes and ingredients that awaken art, creativity and the palate of those who consume Bombay.
To further increase the desire for the brand, the Bombay Drinks Gallery brings an experience through drinks presented as true works of art that deserve to be savored. Going beyond tasting drinks and merging the senses of sight, smell and taste, the artist from Rio de Janeiro, Joo Incerti, developed real edible paintings on rice paper that are integrated into the drink and bring life to the flagship: the Bombay State of the Art.
“We also challenged bar managers from more than 40 selected bars in Rio de Janeiro and So Paulo to explore the creativity of mixologists by developing drinks with Bombay Saphire”, explains Alice Mota, partner at Hood.
The Drinks Gallery includes 360 communication, developed by Rastro. “Anchored in the digital world, the publicity effort aims to show that the creation of a drink can be compared to the creative process of a work of art, generating awareness and visits to participating bars”, adds Rafael Bizachi, partner and director of strategy and operations of Rastro.
With a look at different fronts of action, the experience of the action and the content developed can already be seen on the Instagram, Twitter, Pinterest and YouTube channels in Bombay.
Also as part of the promotion, a seeding with a Drinks Gallery kit was sent to a group of influencers, who also participated in engagement actions with the bars.
