The “Colored Pride” campaign aims to reinforce the company’s commitment to diversity and freedom of expression
Risqu announced the launch of the “Colorful Pride” campaign, which aims to reinforce the company’s commitment to diversity and freedom of expression through a movement that celebrates the essence of the colors of each flag of the LGBTQIAP+ community.
To mark the moment, Risqu invited nine content creators who represent each letter of the acronym, to express their pride with their hands, encouraging their followers to paint their nails with the colors of the flag that they most identify with and feel represented.
The content creator squad will consist of Fe Xavier, Kevin Kinno, Maria Paula Vieira, Victria Collen, Nilo Caprioli, Bryanna Nasck, Jahde Borg, Leo and Pati Rigon.
”This month, we want to celebrate self-expression by inviting people who are part of the LGBTQIAP+ community to share their stories using color. That’s why we created this campaign for Risqu as a way to show the importance of each one expressing pride in being who they are”, said Regiane Bueno, Vice President of Marketing at Coty in Brazil.
Influencers will share a bit of both stories and personal experiences with their followers, encouraging them to do the same. In addition, the creators will invite everyone to celebrate their colors with the hashtag #ORGULHOCOLORIDO, painting their nails in the shades of their flag and sharing their stories in the comments.
On Risqu’s profile, stories received from followers will also be shared to continue the movement with the hashtag.
