The play will be shown on free-to-air TV and will be communicated at POS and pills for social networks.
The tica Chilli Beans announced the launch of the new institutional campaign, starring actress Alessandra Negrini.
The play, developed by House Chilli Beans, will be shown on free-to-air TV and will feature communication at POS and pills for social networks. The total amount invested in online and offline media is BRL 2 million.
As a way of introducing the recently launched own brand of lenses, Chilli Vision, the optician Chilli Beans announced a special condition in which the consumer purchases a prescription frame and the lenses start at R$49.
“We offer a differentiated experience to the consumer, where we combine a cozy and modern environment with specialized service. Having Alessandra Negrini as the face of our new institutional campaign means getting closer to a qualified public that seeks and deserves this feeling”, said Caito Maia, founder of Chilli Beans and tica Chilli Beans.
The film will be present in the intervals of Mais Voc, Encontro, Jornal Hoje, Sesso da Tarde, Vale A Pena Ver De Novo, Vai na Fé and Caldeiro com Mion, in addition to social networks, YouTube and Google Ads. To work on the four fundamental pillars for the brand, content will be developed in partnership with the actress, who has 5 million followers on Instagram.
