Agency reinforced its “All Around the Brand” DNA, which emphasizes involvement in the client’s business
Innova AATB presented its new visual identity, the result of an internal transformation of the agency. During this transformation process, Innova AATB commissioned a Client Track survey for Scopen, in which the agency’s clients actively participated.
One of the most relevant points highlighted by the study was the recognition of Innova AATB as an agency that stands out in its involvement with the clients’ businesses and objectives.
In this way, Innova AATB reinforces its “All Around the Brand” DNA as a methodology, emphasizing its involvement as a starting point to boost the results of partner brands through various communication solutions.
“Being All Around The Brand is putting yourself in the role of the client, actively participating in their day-to-day activities and being able to find communication solutions that were previously not considered. The message we want to convey is that of an agency committed to providing ideas, regardless of how they are executed”, explains Alexandre Carmona, managing partner of Innova AATB.
In addition to the repositioning, the agency changed its logo. One of the most notable changes in the brand’s new visual identity is the logo icon. The star, which used to be a basic symbol, gained shapes, angles and a structure of its own. Its fragmentation creates an arrow, which represents the direction provided by Innova AATB to customers, guiding them towards results and successful executions.
Innova AATB’s new visual identity also includes a renewed color palette, with an emphasis on blue as the standard color. This selection reflects the confidence, stability and seriousness that the agency offers its clients.
