Casa QuintoAndar, the concept-house on the housing platform, will host three Christmas dinners. The meetings are part of the campaign launched this Thursday (2), material that shows the role of the home in the emotional moment of traditional end-of-year celebrations in the company of family and friends.
For this, QuintoAndar invited chef Helena Rizzo to host, prepare and teach recipes that are already well known in Brazilian homes.
The first episode will feature the OG Family’s spice from Maranhão, with the presence of the Thainara sisters, Ludmila, and the matriarch Antonieta (mother OG). The second episode will have the atmosphere of ‘Festa da Firma’ with the youtuber duo Edu and Fih, from the Diva Depression channel, alongside Patrícia Pomerantzeff, from Doma Arquitetura, responsible for signing the renovation of Casa QuintoAndar. And the latter receives brothers Cleo Pires and Fiuk who, despite their relationship, have not spent Christmas together for a long time.
The episodes will air on December 2, 6 and 10, respectively. The contents will be published on QuintoAndar’s YouTube with exclusive content on Helena’s and guests’ social networks.
Clarisse Medeiros, QuintoAndar’s Marketing Manager, comments on the strategy for the moment. “After a long period of social isolation, families and friends who feel safe and at ease come back together to celebrate what is most important to them: their stories. We know that a good living experience involves living special moments with those we love, and there’s nothing better than sharing a nice meal”, he explains.