Companies are promoting experiences for consumers that involve touchpoints such as streets, restaurants and social networks.
To celebrate the 40th anniversary of Chicken McNuggets and the longstanding partnership with McDonald’s, Sadia joined the network once again to provide a series of experiences for consumers, which involve different points of contact, such as streets, restaurants, social networks .
During the month of July, the companies developed a special edition with a combo of 40 units of the nuggets, consisting of two boxes with 20 units of the item and four sauces to share. In addition, network fans will also be able to redeem a discount coupon in the Mqui application.
“The 40th anniversary of Chicken McNuggets reinforces the presence of two love brands. Sadia and McDonald’s have reinvented themselves with more attractive communication designed for the young public. Bringing the two brands together is yet another special opportunity to bring even more connection with this public”, said Luciana Bulau, Sadia’s executive manager.
During the campaign, Sadia’s Lek Trek character will visit ten McDonald’s stores in six different cities, where he will interact with consumers and take pictures. The action takes place in São Paulo, Rio de Janeiro, Guarulhos, Recife, Santo André and São Bernardo do Campo.
The Lek Trek will also pass through the Mqui 1000, located on Av, Paulista, where he will work as a store employee and perform different functions, such as receptionist and cashier and drive-thru attendant. All of the character’s interaction can be followed by consumers through Sadia’s social networks, with reels and stories.
“This partnership is part of Sadia’s strategy to get closer and closer to the young public, developing products and campaigns that speak to the new generation. It is necessary to offer experiences that generate connection and proximity, especially in environments where this public is. Lek Trek He even gained a more jovial outfit and mannerisms in recent years. He does the dances of the moment, participates in games and is fun like Generation Z”, completed Luciana Bulau.
Another action that marks the celebration of the date are the 100 street clocks spread across So Paulo that focus on reinforcing Sadia’s homage and love for the product, with the message “Congratulations to Mqui on the 40 years of success of Chicken McNuggets”.
In addition, in front of the Mqui 1000, on Avenida Paulista, a clock was installed that unites the two brands, with Lek Trek dressed as an astronaut flying over the Mqui logo and surrounded by Chicken McNuggets.
The fruit of the partnership between Bizsys and JCDecaux. “It’s an honor to be part of this milestone with such a special project. That’s why we worked to leave the watch in a way that would perfectly integrate both brands to attract the public’s eye”, commented Silvia Ramazzotti, Marketing Director at JCDecaux Brasil.