The piece, created by VLMY&R and with a social strategy developed by Mutato, aims to inspire consumers to explore new destinations
Visa, through the Visa Infinite product, invited journalist and presenter Zeca Camargo to travel to places where he had never been in the campaign “O Mundo Infinite”.
The piece, created by VLMY&R and with a social strategy developed by Mutato, surprised the presenter with experiences in three surprise destinations outside the traditional travel itineraries. The recording of these moments will take place in the form of a web series, content on social media and developments in outdoor media.
Zeca Camargo is an example of a traveler who is always looking for new destinations and experiences that only new cultures and places can provide. No one could better represent Visa Infinite’s presence in the traveler’s journey, wherever the consumer goes, said Luciana Resende Lotze, Senior Vice President of Marketing at Visa for Latin America and the Caribbean.
Each episode portrays moments experienced by the presenter with the aim of inspiring consumers who love to travel to explore new destinations. Behind the scenes of the trips will present some of the Visa Infinite benefits being used.
Visa Infinite has a robust range of benefits and we want to help consumers make the most of everything their payment credential offers. In order to tell a good story and inspire the public to learn about other cultures and live experiences, we developed this campaign, showing the advantages of the card, starring Zeca Camargo, one of the people with the most trips in his career. Our goal is to reinforce that all these exchanges can be even better when you have a Visa Infinite, added Roberto Rogosky, ECD at VMLY&R Brasil.
