The “Bravecto Experience” initiative will be displayed in stores, petshops and veterinary clinics, in addition to being publicized on social networks.
Bravecto prepared an initiative in the sector through virtual reality, entitled “Bravecto Experience”, with the objective of making veterinarians and pet tutors aware of the real cycle of parasites and the importance of a medicine with fast action and long duration.
For the action, some of the main stores and petshops in the country will receive virtual reality glasses that will transport pet tutors to a house infested with fleas and ticks. During the “trip”, the person will be transformed into a miniature to explore the place and be surprised by giant parasites.
The experience, which will be displayed in stores, petshops and veterinary clinics, aims to reinforce the importance of preventing fleas and ticks in pets.
We know that virtual experiences are marketing trends for this year, and we couldn’t leave the Bravecto brand out, mainly because it has everything to contribute to reaching our two main audiences. We want to convey the benefits and differentials of the product in an informative way and with an immersive and fun experience, explained Andressa Reis, marketing manager for pet parents at MSD Sade Animal.
Social networks will also participate in this action with augmented reality and two filters will be made available on Instagram, one of augmented reality in which the tutor, when pointing to the Bravecto dogs packaging, will be surprised by animated elements reinforcing the product’s differentials and another, a filter gamified, which transforms half of the user’s face into a dog with ears and a snout and brings the challenge of killing in a short time the largest number of fleas and ticks that appear on the cell phone screen, showing, in the end, that with Bravecto the entire cycle is eliminated .
