“Now, my mother understands a little more than I do”. Those who choose older professions to practice, such as doctors, teachers or lawyers, may not understand the weight of this phrase. But anyone who has surrendered to new technologies and works with the internet, from Communication to IT, has certainly needed to give a didactic explanation, and often simplistic, to an elderly person or child about their profession. And worse, some of these people got that face of distrust back!
If technological evolution, by itself, has already created functions that were previously not necessary in the market, the Covid-19 pandemic has accelerated this process even more, implementing not only completely new professions but also fully executable from home. O home office, which was a trend, has become the reality of many Brazilians, so that several of our daily activities in the digital environment are carried out by professionals that we don’t even know about. This is the case, for example, of the user experience that guarantees good navigability, of the copys attractive for selling a product and strategic planning that convinces you to follow a certain profile on a social network, among many other cases.
Realizing this movement in its conception, the Brazilian Association of Digital Agents (ABRADi) decided to give birth to the backstage of digital communication through the Professional Digital Award, created in 2016 to recognize the best professionals in some categories, through popular vote.
“ABRADi understands that an award is not just a party. It is, in fact, a recognition for professionals that also serves to guide contractors, because there are many options on the market. Through the award, it is possible to understand who are the professionals who stand out”, emphasizes Paulo Centenaro, executive director of the association.
A year earlier, the Digitalks Expo Award was also born, with a similar objective and dynamics. Digitalks’ CEO, Flávio Horta, was even a member of ABRADi’s board at the time the association created the award, and contributed with some ideas.
The two awards, based in São Paulo (SP) but open to candidates from all over Brazil, continued to take place every year until 2020, when the pandemic caused the events to migrate to the online environment. That was when Horta and Centenaro strengthened communication and realized that it would not make sense to keep two awards with the same proposal.
“Digitalks Expo already hosted other awards, in addition to ours. The first move was to bring the ABRADi Award into Digitalks, but talking about it, we noticed that there were repeated categories, the same intention of promoting the digital communication market. Then we sealed the union”, says the CEO.
In this way, since 2021, the award has been called the ABRADi Digitalks Award and will take place on the last day of the event. The partnership started at the online event, and was transferred to the face-to-face environment last year, increasing the trophy’s visibility and credibility.
“The award became stronger after the arrival of ABRADi, without a doubt. Both the number of nominations and votes grows each year. In addition, the partnership with ABRADi confers credibility, in the same way that our event enhances the reach of the award”, celebrates Horta.
How it works?
The ABRADi Digitalks Award is divided into stages. The first corresponds to nominations: anyone can access the award’s official website and nominate someone to compete in one of the categories. Once the deadline for receiving nominations has ended, which occurred on June 5, a committee of judges evaluates all the names received and assembles the shortlist of each category, with the five finalists who will dispute the popular vote.
This Tuesday (4) the voting will open, and according to Horta, “the stakes are very high”.
“One of the novelties this year is the executive category, and we were surprised by the nominations. Executives from the largest companies in the country were mentioned! It will be a dispute between giants”, he delivers.
Want to help pick the winners? Simply vote for your favorite nominees on the awards portal through August 4th. The result will be presented on the stage of ‘Digitalks Expo 2023’, on August 24th, at 6 pm.
Service
Digitalks Expo 2023
Data: August 23 and 24, 2023
Local: Sao Paulo Expo | Imigrantes Highway, 1.5 km – Vila Água Funda, São Paulo (SP)
Tickets
Online ticket sales: Digitalks
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