Campaign signed by Lew’Lara\TBWA and production by Café Royal
After dancing with consumers and digital influencers to the sound of “Today”, Ludmilla returns in another Piraqu campaign, with an original version of the hit “Socadona”. Now, the objective is to introduce the malted family.
The traditional “crowd biscuit” from Piraqu, Malted Milk, gains new original variations. The versions that star in the campaign are Traditional Malted Milk (also available in the Northeast in 132g packages), Covered Malted Milk, 80g and Chocolate-flavored Malted Milk, in 160g packages.
With the motto “This has a Qu de Piraqu”, the film is broadcast on TV, OOH and digital media. The strategy and creation are signed by Lew’Lara\TBWA, and the production by Café Royal.
