Made in partnership with TXC, the line features items such as a men’s jacket, women’s cropped, unisex plaid shirt and goodies.
Brahma announced the launch of a collection of clothes and accessories focused on the sertanejo universe, made in partnership with TXC.
The collection, which includes a men’s jacket, a women’s crop top, a unisex plaid shirt and four customized bonnets, arrives in the middle of the countdown to the start of the 68 Barretos Peasant Party, which takes place from August 17th to 27th in Barretos (SP) and sponsored by the brand for over 40 years.
“Brahma has long sought to transcend the brand’s experience into people’s daily lives, and this year would be no different. in big events, unforgettable moments or even in style”, stated Maurcio Landi, Brahma’s marketing director.
After a pre-sale action carried out at the country parties of Pedro Leopoldo (MG) and Americana (SP), from July, Brahma will make the pieces available at the Barretos arena and on the TXC website. Consumers will also find the parts in some of the partner brand’s physical stores.
