Packages include exposure on broadcasts, on TNT Sports programs and other company channels, activation on HBO Max, media deliveries and more.
Just a few days have passed since the 2022 UEFA Champions League final, which resulted in Manchester City winning, and Warner Bros. Discovery is already gearing up for the 2023/24 season with the launch of the sponsor-oriented business plan.
In this edition of the tournament, the TNT and SPACE channels and the HBO Max streaming platform will broadcast 130 matches live, giving partner advertisers the opportunity to have a series of new benefits, in addition to personalized and cross-platform solutions.
In this new season, the commercial packages include immersive exposure of the sponsors in the transmissions of the Champions League games, in the thematic programs of TNT Sports in several platforms and in other channels of Warner Bros. Discovery, promoting cross promotions.
The proposal also includes activation on the HBO Max streaming platform, delivery of programmatic media targeted at advertisers’ profiles and clusters, special content for decisive phases, in addition to highlights in pre-game attractions and branded content 360, developed for the advertiser to feel more relevant in the conversations generated on the topic.
In the final stretch of the last season, coverage of Warner Bros. Discovery was supported by 12 sponsors, namely Airbnb, Claro, Haleon, Heineken, Kelloggs, Lenovo, Nissan, PagBank, Samsung, Sportingbet, Ifood and Turkish Airlines. In total, considering live broadcasts on HBO Max and TNT and SPACE channels, the company reached more than 90 million views and more than 14 million in reach.
“In relation to the 21/22 season, our streaming platform grew by more than 45% in reach. TNT Sports’ digital content reached more than 3 billion views, 8 billion impressions and 551 million interactions during the tournament. These numbers show the relevance we have in the market. We have the potential to reach even more impressive rates in the 23/24 season and that is why our commercial project brings a series of innovations to meet the current demands of brands”, stated Roberto Nascimento (Nan), vice president of publicity for Warner Bros. Discovery Brasil.
