The “Liga das Mina” championship is sponsored by the brand and will be broadcast on Youtube and Twitch on the NWB channel.
A few days before the start of the Women’s World Cup, Desimpedidos announced the launch of the “Liga das Mina” tournament, which consists of a championship that includes the participation of women’s soccer collectives, players, influencers and former professionals. The initiative has Nike as a sponsor.
The games will be able to be followed on multiplatforms, with transmission on Youtube and Twitch, in addition to cuts of the best moments on TikTok and other short video networks.
With narration by Chico Pedrotti and Fred, and comments by Bianca Santos on YouTube, presentation by Paulo Vita on Twitch, and field reporting by Marlia Galvo and Danilo Soto, Liga das Mina consists of the participation of four teams, composed of eight players each. . The teams represent the countries of the teams Nike, sponsor of the competition.
The Brazilian team relied on the social project Girls in the Field, sports influencer Naty Portira. New Zealand was supported by the NGO Em Busca de Uma Estrela, athlete Giu Araki, and former player and singer Nat Guareschi. The English shirt was worn by the Perifeminas collective, professional player Furia and record holder Raquel Freestyle. The French were on account of the OSC Vida Corrida, the creators of content Amanda Heidrich and Fla Bandoni.
“We are very excited to bring Liga das Mina to the Desimpedidos community. In addition to promoting women’s football, we want to give visibility to youth football teams in So Paulo and provide an exciting and dynamic championship for spectators”, said Marlia Galvo , content creator for Desimpedidos.