The actress will star in a series of videos, created by the Gallery, which aim to promote the company’s “Vivo Total” product.
Vivo presented its new ambassador, Tas Araujo, in a campaign made for the “Vivo Total” program, which offers consumers Fiber and mobile internet in a single plan.
The brand will release a series of films with the actress that explain to the public about her relationship with the internet in her daily life, enhanced by technology. With the creation of Galeria, the narrative of the films brings a parallel made by the actress herself, in addition to reinforcing all the advantages that she has for being a Vivo customer, highlighting the quality, economy and practicality that she has for having made that choice.
The campaign is also made up of films and a complete strategy for digital created by Suno United Creators, which explore real perceptions of consumers identified in research on the relationship of people with combos offered by other operators and also with their discomfort in the frequency of changing their current plans.
The communication plan designed to amplify the campaign considers broadcasting the films on open TV, pay TV, cinema and within the main video players in online media, in addition to out of home media in 27 squares in the country.
