The piece, developed in partnership with iD\TBWA, has the concept “You are ready to live the best”
Allianz Seguros announced the launch of its new campaign that follows the concept You are ready to live the best.
The play, starring the athlete and Olympic medalist Ana Marcela, is part of the content that premiered on Monday (3) and aims to reinforce the brand’s expertise and recognition, in addition to proximity to its customers so that they can experience unforeseen situations with peace of mind. .
The campaign was conceived in partnership with iD\TBWA. The idea of the new campaign is to provide consumers with peace of mind in being able to rely on Allianz Seguros coverage and efficiency at any time. In this communication, we deliver the confidence of those who are prepared to face the situations portrayed because they know they are supported and calm to live the best life, explains the agency’s CEO, Camila Costa.
The content will focus on the Automvel product, broadcast in online and offline media in various places in Brazil. The campaign runs until the month of December, from cable TV to radio, social networks and also in music and audiovisual streaming.
Allianz is on TikTok, podcasts on Spotify and connected TVs. In addition, Allianz will be a sponsor of a Va Paris, a SporTV program, as a way to introduce its global Olympic sponsorship to the Paris 2024 games.
Our media strategy is focused on increasing awareness and consideration of the Allianz brand in Brazil. The campaign reinforces what Allianz actually delivers to customers every day: trust, closeness and support so that unforeseen situations do not prevent them from living their best lives. Our focus is on reaching our audience on online channels, which allows for a constant process of testing and learning, bringing innovation with regard to formats and investments in various platforms. We will also be in the traditional channels, becoming even more connected with our audience, wherever they are”, said Luiz Rodrigo Cartolano, executive director of Marketing and Transformation at Allianz Seguros.
