Vivo has just presented its new ambassador, Taís Araujo, in a campaign for Vivo Total, which offers consumers quality fiber and mobile internet in a single plan. The brand has prepared a series of films with the actress, which explains to the public very naturally about her daily relationship with the internet, enhanced by the technology offered by the company.
Created by the agency GALERIA.ag, the narrative of the films brings a parallel made by Taís herself with her truth and authenticity, which are always on the agenda in her posts on social networks, in addition to reinforcing all the advantages of being a Vivo customer since forever, highlighting the quality, economy and practicality of having made this choice.
The campaign is also made up of films and a complete digital strategy created by SUNO United Creators, which explore real consumer perceptions, identified in surveys about people’s relationship with combos offered by other operators, and also with their discomfort in the frequency of exchange of their current plans.
The communication plan designed to amplify the campaign considers broadcasting the films on open TV, Pay TV, cinema and within the main players of video in online media, in addition to media out of home in 27 squares in the country.
Watch below the first full movie of the seven that will be shown by the brand.
Can you try it?
Yes you can, at Casa Vivo! This is an unprecedented space in Brazil, where visitors will be able to experience all the possibilities of a smart home.
With more than 440 m² and located in one of the regions that breathes the most design and architecture in São Paulo (SP), in Jardim América, the space provides the ultra-speed features of Vivo Fibra with 1GB of transmission rate, the 5G network and Vivoverso, being a great way to get in touch with the products in the portfolio of brand.
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The post ‘Customer forever’, Taís Araujo stars in Vivo’s new campaign appeared first on ADNEWS.
