New campaign explores regionality and attributes of creativity inherent to the Brazilian
Dorflex presents a new “Leave it with me” campaign, inspired by real stories of Brazilians from different regions of the country, who have reinvented themselves to continue progressing in their professions and in their routines. Created by Publicis, the brand explores all its Brazilian essence and highlights the unique way that Brazilians find to face challenges and fight for their goals, and Dorflex is a great ally.
The motto evolves from what was then known: “Go ahead and leave the pain with us” emerged in 2021, with the intention of raising awareness and encouraging Brazilians who struggle daily about the importance of balancing between pursuing goals and self-care. . Premiered on Rede Globo, during Jornal Nacional, the film focuses on digital innovation with personalized creatives and exclusive pieces for YouTube, Meta, TikTok and Twitch.
“Dorflex is a 100% Brazilian brand that has been helping consumers for over 50 years to progress without pain, so we felt the need to bring them to the center of communications, with the aim of bringing consumers even closer by highlighting the stories real and generate identification with the public. You know when a challenge appears and someone lets out that resounding “Leave it to me!” This is exactly the point that the campaign will illustrate! And of course, if the pain appears, “Leave it to Dorflex!”, said Marilia Zanoli , director of consumer healthcare marketing at Sanofi.
Fabio Astolpho, Executive Creative Director at Publicis, explains that the new Dorflex project reinforces the brand’s Brazilian character. “The campaign consists of six films that portray the struggle of Brazilians and how much they can count on Dorflex when pain appears and then follow their journey. Dorflex continues to connect with consumers through intrinsic guidelines that represent the stories of thousands of people,” he says.
The campaign features a 360 activation to enhance the brand’s message, with a squad of creators and influencers who symbolize and represent Brazilian diversity and the quest for progress, in addition to an unprecedented partnership with the PodPah podcast.
