This Wednesday (5), the Salvation Army in Brazil celebrated its 101st anniversary. The institution has care units for children at risk, educational projects, professional training programs, homes for the elderly, among others, and has been nominated more than 20 times for the Nobel Peace Prize, in addition to being one of the most respected charities around the world.
As a result of this internationally recognized work, the Salvation Army was chosen by Grupo Drogaria São Paulo and Drogaria Pacheco (DPSP) to be the destination of the winter items collected in the 15th edition of its Clothing Campaign. The initiative, which is part of the Group’s Sustainability Program, SER+, was created to help reduce the impact of the onset of cold weather on the country’s most vulnerable people.
“Many of them do not have access to adequate clothing and warm clothing to protect themselves from the cold, which further aggravates the situation. The exclusive partnership with the Salvation Army will help us reach many people, and we are very happy with this, as it reinforces our commitment to providing health and well-being to people beyond the stores”, explains Andrea Sylos, Director of Commercial & Marketing of the DPSP Group.
For the first time, until August 10, 2023, the Group is collecting clothes, warm clothes and blankets that are new or in good condition in all its stores across the country, covering more than 1,400 units in the main Brazilian states: São Paulo, Paraná, Rio de Janeiro, Minas Gerais, Goiás, Espírito Santo, Mato Grosso, Bahia, Federal District, Pernambuco. Since the beginning of the campaign, in May, 36 tons of products have already been collected, more than half of the target set, which is 55 tons.
To donate, just go to one of the network’s units and deposit your contribution in the campaign box. All movement of parts is carried out by the DPSP Group’s logistics network.
Por que just?
According to the Institute for Applied Economic Research (IPEA), the homeless population in Brazil grew by 38% between 2019 and 2022, when it totaled 281,472 people. The number is one of the indications of the impact of the Covid-19 pandemic, which hit several Brazilian social groups.
With the arrival of colder seasons, the lack of a safe and warm shelter can expose homeless people to health risks, such as hypothermia, pneumonia and other respiratory illnesses.
Stay tuned to Adnews on Instagram and LinkedIn! For us, leaving the obvious is as obvious as creating and transforming.
The post DPSP Group and Salvation Army ease the cold of 281,000 Brazilians appeared first on ADNEWS.
