No total, foram dois Black Pencils, 33 Yellow Pencils, 39 Graphite, 98 Wood Pencils e sete White Pencils
D&AD revealed this Thursday (6) the winners of the 2023 New Blood Awards, the organization’s annual awards program to recognize emerging creative talent and that offers the possibility to work on briefs developed by big brands like Google, eBay, Candy Crush Saga, Gymshark and Sky.
179 Pencils were delivered, including two Black Pencils, 33 Yellow Pencils, 39 Graphite, 98 Wood Pencils and seven White Pencils, for jobs that use creativity to do good. The works are distributed in categories such as UX/UI, animation, advertising, typography and public relations. To participate, creatives had to deal with briefings that posed both commercial challenges and social issues.
The highlight of the year, with three Pencils (one Black Pencil, one White Pencil and one Yellow Pencil) was the case “Put a helmet on like “, by Linh Nguyn Khc Hi & Qunh Nguyn Ngc Nh from Vietnam, created in response to a briefing set by Google Fonts & HMCT. The campaign addresses the fact that 2,000 Vietnamese children die every year due to road accidents, half of which are said to have been saved by wearing a helmet.
The “Sky React” project also won a Black Pencil, made by Sophie Ross, from Norwich University of the Arts, for Sky’s briefing. The piece was conceived from the perspective that people love to share their reactions to great TV and movie moments. So Sky React allows users to express their emotions and opinions in real time with quick reactions and comments linked to the show’s timeline, bringing the live TV experience to any pre-recorded content, aiming for a sense of community.
Other works that were awarded White Pencils were “Adinkra Braids”, by Yash Bhut & Alyona Golikova, from Germany, which addressed the stigma that women in Ghana face in relation to their reproductive health, and “The Red O”, by Laura Orkild, Clara Sofie Ahlefeldt-Laurvig & Sandra Bertelsen from Denmark, who brought up the six-week abortion ban in Georgia.
