Sport Club Corinthians Paulista and Pixbet have just announced the extension of their partnership involving Corinthians professional football, combining brand exposure on uniforms with the delivery of highly relevant content for fans. Now, in addition to the shoulder blades, a project that already involved a variety of activations, the sports betting platform also sponsors the upper back of the men’s uniform.
“Pixbet achieved excellent results with Timão fans. Over the last few months, we have been able to assess, in a very clear way, the return that the investment has brought to our brand. Therefore, nothing more natural than expanding this partnership. Now, in addition to adding another prime space for brand exposure, we are also going to make significant progress in communication and the creation of innovative content, as a result of the various opportunities that Corinthians has in its broad ecosystem of points of contact with its millions of fans. This will represent an important increase in reach, through new formats, technology and, of course, a lot of creativity”, says Ernildo Júnior, co-founder of Pixbet.
The new contract provides not only for the use of the space to publicize the brand, but also for the sponsor to jointly print products, sloganssubscriptions or call-to-actions in line with its communication strategies, connected to the brand. In addition, it involves the production of exclusive headlines and other activations led by Daniel Peixoto, known as Alfinete, in original content on the Louco do Bando program and on Salve Podcast. The contract is valid until December 2023.
“We are very happy to see the evolution of the relationship between Corinthians and Pixbet. This increasingly consistent and prosperous partnership is due to the effectiveness of the projects offered, with incredible results. And with this new agreement, Pixbet takes advantage even more of the possibilities of our powerful business toolbox, with multiple deliveries, contents and activation possibilities”, says José Colagrossi, Superintendent of Marketing, Communication and Innovation at Corinthians.
The first contract, announced in December 2022, already had a series of formats, with activations in the Universo SCCP app, placement on boards and big screens in match daysfan-oriented promotions and offers, and exclusive experiences.
In May of this year, Pixbet extended the partnership to the professional women’s team, emphasizing the support for the modality and the guidelines of equality and representation so dear to the “brabas”. With the new agreement, the company reinforces the strong marketing and innovative positioning that boost it as the largest sports betting platform in Brazil.
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