A Publya, trading desk specialized in programmatic media, closes the 1st edition of the Certification in Programmatic Media reaching professionals from more than 150 companies in the capital cities of Florianópolis (SC), Curitiba (PR), Porto Alegre (RS), Belo Horizonte (MG) and Rio de Janeiro (RJ) ).
The certification is part of the Publya Media Learning initiative, an educational component of the company that seeks to bring technical and specialized knowledge to professionals in the market. Presented by Alex Andrade, Director of Operations at Publya, the course featured dynamics and practical exercises to provide participants with a complete understanding of essential concepts and processes for buying media in DSPs.
“One of Publya’s missions is to promote knowledge about the digital ecosystem, and we have always been a pioneer in this. Publya Media Learning emerged with the aim of educating and preparing our market for the buying and selling of programmatic media. We understand the need to disseminate content and deepen knowledge in DSP, showing in practice how the entire process of running a campaign works, from the briefing to the analysis of results. It was enriching to be back at face-to-face events, and it is an honor to exchange knowledge with so many qualified professionals in the market”, comments Luana Cevei, commercial director at Publya.
Since 2019, the company has been working on the development of educational actions to meet the demand for specialized knowledge in programmatic media. Through the educational arm Publya Advertising Academy, more than 400 companies and approximately 1,000 media professionals have already been certified.
This year, completing 10 years in the market, Publya has been intensifying the number of training sessions that contribute to the sharing of knowledge, innovation and industry growth, and should present new certifications in the second half. You can follow upcoming releases on Instagram.
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