The piece created by AlmapBBDO, in partnership with BBDO New York, provokes companies that are against dog-friendly
The term dog-friendly has become very common in some establishments such as malls, restaurants, markets and even companies. But, despite recent studies pointing out the benefits of having a pet in a work environment, there are still companies that consider this approach to be an exaggeration.
With that in mind, Cesar, the Mars brand for pets and which is committed to being a dog-friendly company, presented its “Cesar Rhino-Friendly” campaign.
Created by AlmapBBDO, in partnership with BBDO New York, it featured a rhino wreaking havoc in an office, with the message We are not asking for rhino-friendly offices, just dog-friedly.
The campaign features film and other pieces and digital activations, as well as custom rhino filters for Instagram, Facebook and Snapchat, allowing users to produce videos with a rhinoceros around their offices.
