“Feito Com M M&M’s” project supports entrepreneurship in Brazil and reinforces the brand’s commitment
Chocolate is among the most prized foods in the world. The passion for the sweet is so great that a specific date was established to celebrate it: July 7th, the day that marked the arrival of the product in Europe, in the 15th century.
In the month of World Chocolate Day, Mars Wrigley will launch “Feito Com M M&M’s”, a project conceived exclusively in Brazil by one of its most iconic brands: M&M’s.
In order to encourage those who use M&M’s in their recipes, Mars invited confectioners from São Paulo and Greater São Paulo to participate in this first season of the campaign. The partnership focuses on small and medium-sized entrepreneurs with the aim of valuing and contributing to their work, also publicizing their creations on the brand’s social networks.
“Mars Wrigley sees this partnership as an opportunity to encourage the growth of small and medium-sized entrepreneurs. and who, therefore, choose to use M&M’S”, points out Carla Marconcini, M&M’s marketing manager.
Allied to the brand’s purpose, which is to create a world where everyone feels they belong, the “Made With M M&M’s” project will offer benefits and advantages to partner confectioners throughout the entire project. They will receive an exclusive discount for the purchase of the brand’s products, an exclusivity seal of recognition, a special guide with tips for advertising on social networks (such as photography guidelines and engagement with the public), in addition to a trousseau of official materials from the M&M’s brand , which will make the contents even more professional and attractive to share with your followers and customers.
Through the publications made by the confectioners and posted on their social networks, the “Made With M M&M’s” campaign will generate even more visibility for the business of each participant, since each one posts their creations and tags mmsbrasil, the contents will be shared on the brand’s proprietary social network on Instagram.
