The collection has the concept “Everything starts with a match” and was launched simultaneously on the profiles of the brands
Another Place and Tinder have teamed up to launch a capsule collection that aims to exude freedom and self-expression.
Under the title “Everything starts with a match”, the pieces were developed to suit all people, regardless of gender, and present countless combinations for a wardrobe that reflects the personality of each one.
The collection features pieces in jeans, in pink (just like the Tinder logo) and green (the color of a like on the app), with a highlight on a detachable jacket that turns into a shirt. In addition, the line also features fabrics with thermochromic tones (Heat-S) that change color as soon as they reach 33C and prints of people kissing created by artificial intelligence applied by laser.
“Converging Another Place’s pillars of representativeness in fashion with the current values of a global brand like Tinder, which daily connects the most diverse identities, proved to be an essential chapter in the change that we seek to promote in the daily lives of our consumer base We gathered our expertise in close dialogue with our audience, from fashion to the legacy of the most popular dating app in the world.
The launch of the collection will take place simultaneously on the social profiles of Tinder Brasil (Instagram and TikTok) and Another Place based on teasers and a fashion film, which addresses new ways of loving, signed by Henrique Sauer and Rafael Nascimento, styling by Carlos Esser, beauty by Alma Negrot and photos by Hudson Rennan.
“Tinder is already part of the routine of millions of Brazilians and, with this partnership, we seek to celebrate another meeting point between these people and our brand. This initiative is part of the global campaign that we launched this year, which shows in a way innovative and fun all the relationship possibilities that start on Tinder”, says Rodrigo Fontes, Tinder’s Global Marketing VP. “It all starts with a Match – whether finding someone to exchange a few messages with, a love for a day, a few nights or even for a lifetime. On Tinder, it is possible to connect with different people who are looking for (and are open to) the most varied types of connections”, he adds.
