In addition to being a star, the DJ signs the voice-over and soundtrack
With the motto Tomorrow Is Here, ASIA launched this Thursday (6th) the Haval H6 campaign, by GWM Brasil, starring Alok and Romana Novais. The concept translates into a piece where Romana takes the wheel of a Haval H6 with the DJ as her passenger. After “landing” on Earth on a trip from the Sun, they stroll through the city as the day dawns. All of this wrapped up in a version inspired by Rising Sun Blues, a North American folklore classic from 1933, created in partnership with the DJ especially for the global giant. This new version will be available on the main streaming platforms.
The film is a natural evolution of what we did for GWM to arrive in the country. Now, with the official launch of the Haval H6, tomorrow has arrived. We brought Alok again, this time accompanied by Romana Novais, to star in the campaign., says Vico Benevides, CCO of ASIA.
The media plan includes OOH, TV, Pay TV, Digital (Youtube, Meta, Google), radios and Spotify. The film will have versions in 60, 30, 15, 10 and 6 seconds formats. Three sequential billboards measuring 12 x 5 meters are also planned, which will be installed on the access road to Cumbica Airport.
One of the actions developed by ASIA for this release was the holding of a live performance by Alok on the last June 27th, as the sun was rising, at the Museum of Tomorrow, in the port area of Rio de Janeiro. The experience is part of a series of initiatives that aim to translate all the innovations that the vehicle brings to the category.
From the beginning, we had a very synergy relationship with GWM. An innovative brand that actively participates in the creation process, resulting in impactful campaigns. This is the type of work we are very proud to sign. We are only at the beginning of this partnership and we still have a lot to build together., concludes Srgio Brando, CEO of the agency.
