This week’s #TopPubli has a little bit of everything. There’s sport, technology, and even a special session inspired by World Chocolate Day. #Friday, so you can, right? We separate the best campaigns for you!
Let’s go list?
#3 Guaraná Antarctica – #OlhaPraElas
Brazil is in the Cup, but this time, represented by women! The FIFA Women’s World Cup kicks off on the 20th, with matches in Australia and New Zealand. And to reinforce the visibility and recognition of women’s football, Guaraná Antarctica brought a very creative campaign in the friendly preparation of the Brazilian National Team against Chile.
The activation featured banners and special guests, but what caught the most attention were the shirts worn by the players. Their names were stamped much larger than the numbers, unlike conventional uniforms.
It was a much-needed campaign to demonstrate the greatness of women in sports and make Brazil know and recognize the players they are rooting for!
#2 Volkswagen – VW 70 Years
Agency: AlmapBBDO
To celebrate its 70 years, nothing more innovative than using the “tool of the moment” to join the past to the present! With that in mind, Volkswagen called on artificial intelligence in its anniversary campaign. In the publicity film, Elis Regina, who died more than 40 years ago, appears singing with her daughter Maria Rita. To the sound of ‘Como Nosso Pais’, mother and daughter performed an emotional duet.
The reunion combines with the exhibition of classic and also popular Brazilian Volkswagen cars, such as the Gol, the Beetle, the Brasília, the SP2, the Kombi itself, in addition to the brand’s new portfolio. The idea was conveyed in an interesting, exciting and curious way. And modern, of course.
#1 Motorola – “Open the mind, close the sameness”
Agency: Euphoria Creative
The name of the campaign already says what’s coming, right? That’s right, Motorola released a video clip, in partnership with Gloria Groove, to rescue the razr line, present the new smartphones foldables and challenge the audience to try something new.
The clip features the singer performing the song ‘Oops!… I Did it Again’. In a new version of the song and alluding to the new design of the motorola razr 40 ultra, which refers to the iconic razr V3, the motto of the music video unfolds in a vibrant night out with friends. The design and functionality of the devices are the highlights.
That is, the brand rescued the successful device and music of the time for the present. Using the video clip feature was a great strategy and a novelty for the brand itself. And the Gloria Groove speaks for itself. What power!
Yummy Moment!
Today (7) is celebrated World Chocolate Day! With that in mind, Adnews brought you some of the best campaigns of all time about our beloved little chocolat to sweeten your Friday. If you’re on the team that LOVES chocolate, your mouth will water just by seeing our list! It’s not worth drooling over the screen!
#4 Bis – A-BIS-Tinencia
Agency: David Sao Paulo
The campaign plays with the effects of Bis’ absence on people’s lives. Have you ever wondered what you would do if you ran out of that dear little chocolate?
This is the question that ‘A-BIS-Tinencia’ raises. With fun advertising films, the brand shows some of the possible reactions people would have. There are six films of up to 15 seconds for digital media, which illustrate everything from a fight with an angry pinscher to risking opening the boss’s drawer to get the chocolate!
In addition, exclusive videos were released in partnership with Stranger Things, a Netflix series. The brand has also prepared a giant size thematic packaging for the series’ marathons.
#3 Snickers – “You’re Not You When You’re Hungry”
Agency: AlmapBBDO
The campaign is practically a movie scene, very creative and funny. With the famous motto “You are not you when you are hungry”, the scene features Mr. Bean who tries to keep up with the ninjas, but only gets in the way. When he eats a Snickers bar, he transforms back to being a ninja!
The commercial shows that he’s not being himself because he’s hungry, and when he eats a Snicker bar, his energy is renewed.
#2 Bis – To Eat Only 1
Agency: David Sao Paulo
One more from him! Bis chocolate is famous for being addictive, and to solve the problem, the brand brought a giant Bis “to eat just one”, a pun used in the campaign.
But, everything is just a joke to feed the possibility of the product actually existing, which even had a petition! Some influencers, in fact, received the product and produced content on social networks.
#1 Hershey’s – #PausaProCoffee
Agency: Publicis
Who out there likes chocolate coffee? This campaign is for you! Composed of three films, #PausaProCoffe shows the importance of a moment to relax, including a coffee with chocolate.
It is the presentation of chocolate bars with variations of coffee in Espresso, Cappuccino and Caramel Macchiato flavors. And the film uses everyday situations, such as a break at work, at home or even on the bus.
A campaign that really awakens the desire to eat chocolate and provides identification with situations.
So, did you like our ranking? Stay with us, next week there’s more!
* Supervised by Jessica Bitencourt
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The post #TopPubli: Best Campaigns from June 30th to July 6th appeared first on ADNEWS.
