The campaign, created by KTBO, aimed at the gamer public and has the concept “Pringles. Give your game a pop”
Pringles joined Free Fire for the second consecutive year to announce the launch of two new snack flavors and two new regular line packages, inspired by the game’s universe.
The campaign, created by KTBO and starring the influencer and brand ambassador, Camilota XP, is aimed at the gamer public and has the concept “Pringles. Give your game a pop”.
We know that our communication speaks directly to a community that is very passionate and engaged. This has guided our entire creative process since the first year of this partnership. We are even more excited for this second year, seeing the synergy that was created between Pringles and Free Fire, said Nanda Mota, responsible for campaign strategy at KTBO.
In addition to broadcasting the film on free and open TV, the pieces will also be shared on social networks, as part of an influencer strategy led by Camilota XP.
We want to get even closer to this community, bringing Pringles as the perfect snack for gamers, easy to take, does not crumble and fits perfectly on the tongue. And, to continue building this story together with us, nothing fairer than having the most downloaded game in the world, Free Fire, added Cristina Monteiro, Marketing Director at Kellogg.
