Brand celebrates Brazilian flavor in new Brabo Empanado de Queijo Minas
In the warm-up for the 2023 FIFA Women’s World Cup, McDonalds, official sponsor of the event, presents the new sandwich from the Brabos do Mqui platform, which has a taste of Brazil. The Brabo Empanado de Queijo Minas arrives at restaurants this week accompanied by the owner of the voice that represents the Brazilian passion for football: Galvo Bueno.
Created by GALERIA .ag, the campaign will feature a TV movie in which Galvo Bueno dubs, with all the emotion of football and iconic phrases, the McLovers excited to try the new sandwich. The narrator also enshrines the flavor and quality of Brabo Empanado de Queijo Minas with his famous Ai eu toco y me voy Pro Mqui!, inviting everyone to discover the novelty.
To enhance this limited edition of the Mqui, we created a campaign that plays with the different excitement of experiencing the new Brabo. It’s something to be excited about at Galvo Bueno level. We celebrate the main edges of the narrator’s story, bringing the sandwich and our consumer as protagonists, says Rodrigo Porto, creative director of GALERIA .ag.
The campaign will also feature OOH (Out-Of-Home) media and exclusive executions for social networks. In addition, McDonalds will also be broadcasting the 2023 FIFA Women’s World Cup on CazTV, channel of streamer Casimiro Miguel, in partnership with LiveMode. During the tournament, the campaign will continue on CazTV’s programming, which will feature special promotions daily, in addition to content such as the reaction of Brabos and QR Code directed to the Mqui app, with coupons and free shipping on McDelivery for everyone to enjoy the games with even more more flavour. See the list of participating restaurants in the Mqui app.
