Herbert Freitas, until then executive creative director, will take over
AR/GA announced, this Monday (10), the promotion of Herbert Freitas to head of creation. Until then, the creative was executive director of UX creation and design at the agency. From now on, he will lead the entire communication and campaigns area, as well as the local office’s content studio.
Master at the Media Center of Art and Design (Mecad) in Barcelona, Herbert has over 20 years of experience and has already created projects for brands such as Bradesco/next, Coca-Cola, Club Med, Globo, Linkedin, Heineken, among others, having been recognized with awards such as Cannes Lions, El Ojo and CommArts.
According to the agency, he takes the position in a new moment for R/GA, where the integration between the different offices in the world is the key to the model of distributed creativity.
“In a way it is a privilege to be in an agency that has the ability to provide clients with the most assertive solution, no matter what that solution is. The intersection between creativity, design and technology is not a myth or something to be achieved. It is real, a principle of R/GA and when we align this thought with the creative talents that are with us, we have something very powerful in our hands”, said the new head of creation at R/GA.
