Agency will start servicing Vult, Australian Gold and TRUSS accounts
PROS strengthens its relationship with Grupo Boticrio even further with the conquest of two new brands. The agency now assumes the communication and PR strategies of Vult, Australian Gold and TRUSS, adding to a broad portfolio of the company’s brands that were already under its responsibility: O Boticário, Eudora, OUi Paris, Quem Disse, Berenice? , Bio Oil and Beauty on the Web.
With the expansion of the team, which now includes more than 30 professionals focused on building creative PR strategies along with the creation, planning and production teams, the agency now has a center specialized in beauty in its structure, designed especially for the service of the Boticrio Group’s brands and demands.
“The beauty market is one of the most important in Brazil, in addition to our performance being a reference in the world. Much of this, without a doubt, goes through the performance of Grupo Boticrio, leader in several categories and with many of the most relevant brands in the sector, which now together in our portfolio. Therefore, nothing more natural than uniting and further enhancing the expertise of our multidisciplinary teams in an optimized and collaborative way, taking advantage of creativity to deliver robust results for each of the players under our management”, highlights Fernanda Tchernobilsky, co-CEO of PROS.
The agency’s beauty core will act not only in the relationship with the press, but also through opportunities and initiatives involving influencers, events, PR stunts and a creative and innovative look at building the relevance of brands and their products. “Together, our brands constitute the largest beauty ecosystem in Brazil and we want to build, for each one of them, consistent narratives that generate relevant conversations with their communities. We strongly believe in the potential of creative PR and with this direction we bring three new brands, Australian Gold, Vult and TRUSS, to further strengthen our relationship with PROS”, says Marcela de Masi, executive director of branding and communication at Grupo Boticrio.
