According to the CEO of the hub, Victor Assis, one of the focuses of the new project is branded contents
Podpah’s new program, Podpah Visita, already has a premiere date. Presented by surfer Pedro Scooby and sponsored by Oakley, the first episode will air on August 11th and will occupy the space on Fridays on the channel, which currently has over 7 million subscribers.
During the episodes, Scooby will visit several artists from music, television, cinema, internet and sports, to show a little of their homes and intimacy, but it will not be 100% focused on homes. The hub’s idea was to emphasize the program’s name, visiting several other places.
“I never imagined being a presenter and I don’t think I am yet. I’m throwing myself, so expect the best presenter in the world, but I’m dedicating myself”, said Scooby during the press conference that took place this Monday (10).
Regarding the sponsorship, the CEO of the entertainment hub, Victor Assis, stated that Oakley was the first brand that the project sought because it was related both with the surfer and with the Podpah itself.
“Oakley will be on Scooby’s clothes, in addition to being on the program’s logo. In addition, guests will be presented with branded glasses”, highlighted the executive.
Furthermore, Assis pointed out that the focus of the program in terms of brands is to bring branded content to the episodes. “We are going to focus on branded content. We want to implement brands in Scooby’s journey, so it can be a gas station, a car… And the program will also include some branded events”, added the CEO.
