The partnership started last year as a support
Farma Conde Vlei So José announced the sponsorship of Minalba natural mineral water for the 2023/24 season. Minalba Brasil’s natural mineral water brand was present as a supporter of the team that made history last year. The brand’s action aims to publicize the product in canned packaging, ideal for consumption by athletes due to its practicality, lightness and quick freezing.
A team thirsting for victory now has one of the main brands in the mineral water segment in Brazil as its sponsor. With values in line with the Gigantes do Vale team, Minalba, which has in its essence the incentive to sport and health, will be present this season in the Joseense team.
I am flattered, in a company that is a reference in what it does, like Minalba, to be together with us in this project. This greatly strengthens the name of Farma Conde Vlei So José, says the manager of Farma Conde Vlei So José, Rodrigo Canhoto.
For Minalba, the action is an opportunity to reinforce the brand’s values: Sponsoring Farma Conde Vlei So José, which so well represents the sport in the Paraba Valley, connects Minalba with the community in the region where it is produced, at the same time promoting the sport and healthiness, explains Edgar Galbiatti, Minalba Brazil Marketing Manager.
The new competition season at Farma Conde Vlei So José is due to start in August, with the Paulista Championship. Next, the team competes in the Superliga, Copa Brasil de Vlei and the South American Championship.
