Amanda Agostini’s main challenge will be to collaborate with the construction of brand image from the consumer’s perception
BETC Havas announced the hiring of Amanda Agostini as the new Vice President of Strategy.
The executive’s main challenge will be to collaborate with building brand image from the consumer’s perspective, in addition to working on the agency’s own culture.
“I am very happy with the opportunity to lead the strategy area at BETC Havas. Together, we will overcome new market challenges and create personalized and innovative solutions for each brand. I believe that there is always something new to learn and I trust in the power of exchanges for building more engaging and efficient communications. I am excited about the future and the possibility of bringing a new look to the area”, commented Amanda.
With more than 17 years of experience, Amanda Agostini has led teams responsible for global and regional projects for companies such as Mastercard, Mercado Livre, QuintoAndar, Z Delivery, TIM, Nivea, Nestl, McDonald’s and General Motors. Recently, she headed the strategy team at GUT So Paulo, where she held the chair of CSO.
