To mark its arrival in Brazil, Gelartier bets on an innovative and immersive proposal, presenting the first secret gelateria in a supermarket! Called ‘Geladeria Gelartier’, the place will offer a unique tasting experience, which promises to surprise the senses and encourage moments of appreciation.
The pioneering concept, which plays with the idea of a “secret place”, recreates an exclusive gelateria in a unit of Grupo Pão de Açúcar, in São Paulo (SP), which allows you to escape from everyday life, inviting consumers to explore surprises and gastronomic pleasures .
By combining the shopping routine, an action that is often monotonous, with an exclusive event to get to know its gelato up close, Unilever’s new brand intends to delight the public.
“We want people to discover that it is not necessary to visit a gelateria to have the delicious gelato experience. Gelartier is revolutionizing this dynamic, as with our products, the consumer’s fridge becomes the gateway to this experience, bringing the magic of celebratory moments into the home. The action of a secret gelateria being accessed through the supermarket fridge makes this tangible. Our goal is to make these special moments more frequent and accessible. We want each person to experience the joy of tasting our gelato, without even having to leave the house”, reveals Aline Luz, Gelartier Marketing Manager at Unilever.
With an engaging and instagrammable atmosphere, visitors will be invited to enjoy the moment in a reinterpretation of the flavors chocolate with shavings, caramelized macadamia and strawberry with pieces, made with selected ingredients, without artificial colors or aromas and free of preservatives.
The exclusive space will be open to the public between the 12th and 15th of July, at Pão de Açúcar do Morumbi, and at the inauguration, influencers will visit, such as the winner of the 8th season of MasterChef Brasil, Isa Scherer, and the profiles Bendito Mustache Review and Reviews.
Service
Geladeria Gelartier
Data: July 12th to 15th, 2023
Local: Pão de Açúcar supermarket | Av. Major Sylvio de Magalhães Padilha, 16741 – Morumbi, São Paulo (SP)
Schedules:
– Wednesday (12), from 14:00 to 22:00
– Thursday (13) and Friday (14), from 12:00 to 20:00
– Saturday (15), from 8 am to 8 pm
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