The company will rely on the promotion of the brand in content displayed on Eletromdia’s out-of-home screens in So Paulo and Rio de Janeiro
Reckitt Hygiene Comercial was announced as the first partner of the Ivete 3.0 project, a TikTok celebration to celebrate the 30-year career of singer Ivete Sangalo.
The project’s initiatives will be displayed throughout the second half of 2023 in the profile of Ivete or of sponsoring companies, such as Reckitt.
The master sponsorship, as in the case of the company, will involve promoting the brand in content displayed on Eletromdia’s out-of-home screens in So Paulo and Rio de Janeiro, as well as in commercial elevators and in the São Paulo and Rio de Janeiro subways. Furthermore, the project with Reckitt is intended to promote a special moment between a fe and Veveta.
“Entertainment and creativity are part of TikTok’s DNA and partnering on such a large project with an entertainment giant like Ivete is very special. We are very happy to see that our partners are also enthusiastic. company like Reckitt Hygiene Comercial by our side is already a sign of validation, that it will be a success”, said Theo Lima, Sales Director at TikTok Brasil.
Still in the definition phase, the idea is for the content to become a webseries in a special format for the platform, focusing on the “backstage” of the singer’s life, such as her routine with her family and her dynamics with her home.
“We are very excited to be part of this project, not only because it is a great artist and an innovative platform like TikTok, but also because it is part of the creative economy and the possibility of co-creation. As owner of leading brands in the segment of cleaning, we couldn’t be left out. We have no doubts about the success of this union between the queen of entertainment, our iconic brands and this revolutionary social network that TikTok. We want to deliver more and more relevant content to our consumers”, added Renata Vieira, Director of Marketing at Reckitt Hygiene Comercial.
