The campaign has a jingle in rap format with rhymes that address all types of business.
Movida announced the launch of its “A Vida para ser Movida” campaign, which aims to reinforce the company’s service DNA, based on values such as customer focus, innovation, sustainability and less bureaucracy in leasing.
The piece is accompanied by a jingle in rap format with rhymes, addressing all types of business, and in each of them, consumers find the ideal car and conditions for what they need.
“People are at the center of every step we take at Movida. With the new campaign, we emphasize how attentive our eyes are to the customer’s needs, what makes sense for his routine and what makes his journey easier. care is registered in our DNA, in our orange blood, and that consumers perceive this wherever they are”, explained Francine Marcheto, director of Marketing and Customer at Movida.
The piece unfolds into commercial pieces for radio and television, Out Of Home (OOH) media at airports and bus stops, in addition to actions with influencers and on the company’s social networks.
“In addition to focusing on the customer, we want to show that Movida has always understood that the car is an important means for people to have autonomy and achieve their goals. That is why it offers versatile products, from RAC to Long Term and Seminovos, and that adapt to the different moments and needs of the consumer”, added Francine.
