Can you imagine ordering a snack with a voice command? Or putting together the Sunday lunch menu, buying all the ingredients in the right quantities and at the best price in a simple and quick way? Or even share your entire grocery list? These are the novelties that iFood will offer its users from now on, with the artificial intelligence tool.
For years, the company has been investing and developing various AI models to generate more efficiency in its operations, with priority being given to improving its internal processes. After all, can you imagine making 75 million orders per month, in 1,700 Brazilian cities, with 330,000 partners, 200,000 couriers and more than 40 million users, without using super advanced technologies? Not to mention the number of items available on the platform!
“Innovation is in iFood’s DNA, and over the last five years, we have reinforced our investments in artificial intelligence with a focus on bringing solutions that facilitate the daily lives of our customers, couriers and partner restaurants. Today, we have 17 machine learning teams and 120 AI models operating daily, making approximately 10 billion recommendations per month in our ecosystem. This contributes to all of our services. This moment is a milestone for iFood, as the next big step in the evolution of how we interact with technology, which impacts the way we work and provides a new wave of consumer experiences, which could inspire several companies to accelerate growth with AI ”, comments Fabrício Bloisi, CEO of iFood.
For the executive, the opportunities generated by the use of artificial intelligence are many, and over the months, more solutions will be presented to iFood users.
To boost purchases in supermarkets and small establishments, this month iFood presents Compr.A.Í, a feature that uses artificial intelligence to transform shopping lists into texts based on messages written by consumers via WhatsApp, offering entrepreneurs a journey that connects establishments with their customers, streamlining the process from the initial conversation to receiving orders and sales. It is an application integration of iFood, WhatsApp and OpenAI models.
“Compr.AI creates an experience that was unthinkable six months ago in the world, allowing you to shop as if it were a conversation with your assistant. It lets shoppers browse product categories, options and prices, making creating and editing shopping lists easier than ever. It even works by sending a photo, generating a shopping list from the image. Also in July, users will be able to place their orders at markets in the iFood application with another function that uses simple voice commands, such as “I want a low-calorie breakfast”, “I need to make dinner for those who like peas”, “ingredients for a carrot cake” or “stroganoff for five people”. From the command, iFood creates a list of products needed to place orders, indicating the best markets, including comparing prices between establishments. All this using voice without any clicks. You simplify the user’s life and even make the moment of purchase fun”, says Bloisi.
The impact that artificial intelligence has brought to iFood in the last five years has placed the company in the ranking of the ten most innovative companies in Latin America. Investments on this front enabled a totally innovative experience for the ecosystem, which has been applying the tool on a daily basis to guarantee the best possible solutions for customers, couriers and restaurants.
Now, the big goal is to make the Brazilian technology company a reference in the use of AI to boost business, build customer loyalty and ensure the improvement of the work of couriers, in addition to inspiring the application of technological resources in other models that can revolutionize the future of society.
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