Girls from Brazil take to the field on the 24th, in the debut of the World Cup
Grupo Boticrio will release its collaborators to watch the matches of the women’s team, with the debut scheduled for July 24th, Monday. The company, however, did not inform how this expedient will be.
According to the company, the decision is the result of its commitment to promoting diversity, in order to promote and value the inclusion of women inside and outside the company.
A pioneer in launching the “#ComVocEuJogoMelhor” campaign in 2019, the company proposes a reflection on equity. The movement, which inspired the corporate world that year, is back to reinforce the Group’s position in favor of gender equality, making its employees and consumers reflect on the female role in society, whether in the job market or in the workplace. sport.
“If we want a society that is truly equitable in terms of gender, race and other dimensions of diversity, we need to invest in a path that has consistency. This movement started back there, and is still going strong, because it is already part of our culture, which we call Our Way of Being and Doing” says Fabiana de Freitas, vice-president of legal, compliance, ESG and institutional affairs at Grupo Boticrio.
(Credit: Jeffrey F Lin at Unsplash)
