The company aims to strengthen its relationship with the market by hiring new talent
LOUD announced the hiring of Vincius Zuiga as the new Commercial Director. The arrival of the executive marks a moment of expansion for the company, which seeks to increase its relationship with the brands in the market and reach new business possibilities. In addition, with the objective of further developing the organization’s projects, Camila “Miah” Campos becomes the new Director of Talents, with the challenge of developing relationships and improving deliveries with influencers in commercial and non-commercial partnerships.
LOUD’s CEO, Bruno “PlayHard” Bittencourt, reaffirmed the importance of internal moves for the company’s development: “Recent moves seek to take business generation at LOUD to the next level with an even more qualified team to serve our commercial partners combined a strategic department dedicated to influencer projects. This month we are starting to sponsor Samsung, with the support of the Druid Creative agency, and it is within our scope to announce two more new sponsors soon. To continue delivering impactful campaigns and being a reference, having people in team with the same essential mindset”.
With an academic background and professional background that he accumulates from the advertising market, Vincius Zuiga was responsible for bringing great non-endemic brands to the esports scene during his career. As VP Sales, Partnerships and Special Projects at GamersClub, he managed a team of professionals with a specific eye for special projects with partner brands, according to their different moments and objectives. Before that, the professional had already performed the role of VP Sales Brazil at Immortals Gaming Club, accumulating several successful cases in the company’s expansion to the non-endemic market, in addition to being responsible for advertising, retail and online advertising for the brand.
“With my arrival at LOUD, I want to further improve the search for strategic partnerships and bring constant innovation within the organization. My objective is to bring our fans closer to our partner brands, creating more and more successful cases and showing the strength of our community to companies looking for the best solution to interact with our segment”, commented Vincius Zuiga, new Commercial Director at LOUD.
Looking beyond the universe of games, LOUD seeks to establish planned collaborations with agencies and partners that traditionally do not operate in the gaming segment, in addition to reinforcing its communication with those who already have a vast knowledge of the universe. The repositioning also aims to reinforce its presence as a pioneering company in innovation, with a strong front focused on content creation, in addition to specialized management in its operation, guaranteeing its credibility with partners and with the opportunity to further expand its strategic partnerships, adding more value to fans and the esports community.
