The Brazilian advertising market handled approximately BRL 74 billion in media purchase investments in 2022, according to Kantar IBOPE Media. The annual contribution made by advertising agencies had a nominal growth (that is, without discounting inflation) of 7.2% in relation to the total registered in the previous year, when the sector had invested R$ 69 billion in Brazil.
Currently, in the country, more than 180 thousand CNPJs are active among Marketing and Communication agencies. But, which are the most influential agencies operating in Brazil? The ones that are seen, heard, inspire people and stimulate the engagement of your audience. These agencies not only sell services or products, but also form opinions and establish models of behavior to be followed. In other words, they create trends.
Based on this definition, Zeeng, an important Big Data Analytics platform for marketing and communication, listed the ten most influential agencies in Brazil. The analysis was carried out between January 1 and June 30, 2023, and considered 493 communication, advertising and marketing agencies operating in the country.
The result was disclosed by Eduardo Prange, CEO of the platform, on his LinkedIn profile, and showed V4 Company at the top of the ranking and with the highest engagement on Instagram in the 1st half of this year. Check out the full ranking below.
Founded in 2012, V4 Company is the largest digital marketing consultancy in Brazil, forming a network of franchises that implement and optimize the entire sales journey, in addition to enhancing the commercial impact of a business. There are more than 210 offices spread across the country, serving around 5000 clients.
V4 also has customers in France, Italy, Germany, Spain, United States, Singapore, Japan and China. In the company’s portfolio, there are cases for brands such as Melissa, Wizard, Spotify, Wise Up, Smart Fit, 123 Milhas and XP Investimentos.
Since 2020, V4 has quadrupled in size and closed the year with revenue of R$120 million, in addition to announcing a partnership with Grupo Dreamers, holding owner of 16 brands, including Artplan, Rock In Rio and SOMA.
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