With Mc Kekel and Mc Danny, he takes a step beyond funk and joins forces with trap and rap singers.
Cultural movements that influence thousands of people from the periphery and reach the upper class with some subgenres, funk, rap and trap have a lot in common, even being part of the scenario of the so-called Urban Music. To reinforce the importance of all these aspects and value everything that has been developed in the field, Beats enters the scene with a commitment to foster and boost the scene in the country and bring people closer to their favorite artists, making it part of their daily lives. no matter the time and place.
The brand uses all its strength with the public and expands its musical repertoire, with partnerships and initiatives to surprise everyone, praising the work of those who are in the middle, whether those who have already reached stardom or are still looking for their space -, with a series of actions for the next few months.
Alongside several artists, the project will feature unreleased songs, video clip recording, exclusive content and promotion on social networks.
Beats is the brand that wants to support the many differences and contrasts of urban life, showing that cultural movements are much broader and richer than people think. To this end, we will increasingly strengthen independent artists, creators and opinion makers, as a way of strengthening the connection with the young public. It is a commitment to amplify and reverberate the stories, trajectories and talent of those who are in the battle to show their art, says Thais Soares, director of Beats.
With big names from the Funk, Rap and Trap scene, the brand joined two new ambassadors: Mc Kekel and Mc Danny. The duo arrives to be part of the project that will release songs written by the artists, as well as street videos and music videos.
The strong interaction on social networks with fans of Urban music will be present throughout the project that unfolds, in different stages, throughout 2023. And without forgetting them – the influencers -, who will also feed the movement with a lot of challenge , humor and reaction.
For what will be a true operation in favor of Urban Music in the country, Beats invited KondZilla, which operates in the audiovisual industry.
