Positioned as a Content Co, Greta Paz’s company is
eye on high customer demand for video content production
With accounts and projects for brands such as 99, Next, Americanas, TikTok and Banco 24Horas, the content company Eyxo has just become a partner of the production company Mavo to expand its audiovisual production capacity. The two startups have in common the same year of foundation, 2018, the regional characteristic and the plural discourse: while Mavo is originally from Rio Grande do Norte, Eyxo is headquartered in Porto Alegre. However, both serve global customers. In its portfolio, Mavo has projects for Nike, C&A and Ducati.
Eyxo’s CEO, Greta Paz, explains that the objective of the union is to meet the growing demand of customers for audiovisual content and to work in co-partnerships, with independent structures. “There is huge demand from clients in the new economy looking for content solutions, as they do not fit into the traditional formats of agencies”, she says.
According to Greta, who is a journalist by training, today the main demands for content are in the audiovisual area. “For both TikTok and 99, for example, we work a lot for growth areas using content, especially with video formats, to make these platforms grow.”
“Mavo has the same footprint as Eyxo, with a very young crowd. Now the idea is to leverage Mavo and further expand our audiovisual area. The demand is so great that we couldn’t handle it, so we understand Mavo’s portfolio as very complementary to Eyxo”, he adds.
“We aim to positively transform our society and market. Starting the year with Eyxo is very important for us. We believe that the greatest value is the one that is shared. That unique works go far beyond the result, they are born from the connection of ideas, the collective creation and the synergy generated by people who love what they do”, says JV Almeida, responsible for Mavo’s business and production nucleus.
At a pace of expansion – with a declared growth of 50% in 2021 and with the expectation of repeating the same result this year –, Eyxo is also a company certified by Sistema B, which brings together companies focused on social benefits. “This international certification has a very difficult process, which involves issues such as customers, workers, governance, the environment. Eyxo was born with a very strong sustainability DNA”.
Diversity
Enthusiastic about the topic and entrepreneur by genetic inheritance – Greta is the daughter of Cesar Paz (founder of AG2, which was sold to Publicis), creator and mentor of Ecosys companies, an ecosystem of which Eyxo is a part –, the young woman emphasizes that company has a band and also a group of physical activities. “In addition to being a way of retaining talent, it is a way of bringing new people, new perspectives, diversity and more creativity to our communication”.
Despite not being part of its core business, Eyxo also buys media and creates live marketing projects. “Customers’ requests made us have a more complete offer”, he says.
The CEO informs that expectations for the year are high, that Eyxo participates in tenders and one of the plans is to consolidate the relationship with current customers, in addition to focusing on international expansion. With a team of 80 professionals, the company has 14 open positions. “We have a challenge to hire for our value proposition, so we are always mapping the talents that have a feat with Eyxo”.
Another novelty is the launch of a diversity bank for influencers, Eyxo+. “It is the first influencer diversity bank for brands that want to connect with the theme. We mapped content creators who have a diversity bias, in Brazil and Latin America,” she explains. With Eyxo+, the idea is to offer creators a space to register and identify their profile. The information will be open to Eyxo’s customers and will be used for communication projects with creators, in order to generate better engagement results.
