Campaign will highlight initiatives of the two brands in a light and uncomplicated way
Sustainability will gain even more prominence in the communication channels of Renner and Ashua, Lojas Renner SA brands that have consistently advanced in their responsible fashion strategies. During the campaign, from July 10th to 17th, a series of actions will bring the theme closer to the general public, bringing knowledge to customers in a light and uncomplicated way.
During this period, all of Renner’s social networks will be dedicated exclusively to content on sustainability, with the participation of partner influencers such as Giovanna Nader (@giovannanader) and Marieli Mallmann (@marielimallmann).
Sustainability is part of our corporate values and guides everything we do at the brands in our ecosystem. We seek to be an agent of transformation and we know the importance of increasingly reinforcing responsible fashion in everyone’s lives, which is why we create campaigns and initiatives to disseminate information in a simple and engaging way, explains the Marketing director at Lojas Renner, Maria Cristina Meron . With this new campaign, we want to engage our customers and other audiences in a responsible fashion movement, with complicity, inviting them to become part of this change, she adds.
Throughout the week, Renner and Ashua will open a dialogue on different channels, taking their sustainability practices as a starting point to demystify concepts and show that everyone can get involved with the topic. The contents will be illustrated by a shooting with images that highlight clothes produced with less impact and for all styles, remembering that it is possible to unite fashion trends and sustainability.
To expand the conversation, brands will collaborate with partner influencers. The squad includes names like Marieli Mallmann (@marielimallmann), Pmela Barja (@pambarja), Jade Magalhes (@ajademagalhaes), Lucas Bernardini (@lucasbernardini), Nanna Fernandes (@nannoca), Dante Olivier (@olivier.dante), Gabi Berri (@gabiberri), Camila Cura (@camilacura), Lilla Marinho (@lillamarinho) and Gabriela Pereira (@oplusdagabi), in addition to socio-environmental communicator Giovanna Nader (@giovannanader), who will also write a text for the Renner blog.
Complementing mobilization on digital channels, the campaign also includes internal communication and actions at physical points of sale. In Renner’s circular stores, videowalls will display sustainability messages and publicize large numbers of the retailer’s responsible fashion strategy. On Rdio Renner, which guarantees the soundtrack for customers shopping, a jingle will draw attention to the actions of the communication campaign.
