Flvia Naves, responsible for marketing, customer experience and trade at Bem Brasil, says that the brand is with the reality show for the second year in a row
With a strategic eye on marketing, Bem Brasil, a brand of frozen pre-fried potatoes, chose to invest in actions that reinforce the visibility of its products in gastronomy programs, such as Masterchef Brasil 2023.
The previous edition was so successful that the company decided to renew its sponsorship of Band’s entertainment attraction. Flvia Naves, responsible for marketing, customer experience and trade at Bem Brasil, says that the brand will have a new line of specialties.
Bem Brasil promotes merchandising actions, in addition to 30-second commercials. See below for more details.
I repeat
The strength of the Bem Brasil brand in the market today has an incredible similarity with the entire expression of the program on the national scene and both bring excellence in gastronomy. That’s why we are sponsoring Masterchef for the second consecutive year, now with the new line of specialties, which includes hashbrowns, mini hashbrowns and potato dadinhos with cheese. Viewers can check out the varieties of products used in different recipes, composing incredible and tasty dishes.
Beneficios
The partnership with Masterchef is a unique opportunity to connect the brand with a program that is part of Brazilian TV entertainment. People wait to watch Masterchef because it involves, excites and creates connection, as well as Bem Brasil, a brand increasingly loved by Brazilians, which grows year after year.
anticipated
We also have merchandising actions planned throughout the programs, as well as Bem Brasil’s participation in all MasterChef programs (MasterChef Amateurs, MasterChef Professionals and MasterChef+) until the end of the year.
Other averages
Bem Brasil has invested heavily in this advertising model, especially in digital media. Since the beginning of the year, we have already aired campaigns for B2B, B2C and B2BC audiences, in order to promote the launch of the specialties line, for example. Last month, we had the pleasure of partnering with chef Mohamad Hindi Neto, who participated in the first season of MasterChef in Brazil. Through a live on our YouTube channel, the chef developed some recipes to show the public that potatoes are a versatile food that can fit into different meals in our routine. In addition, we are currently running a campaign to show people the benefits of consuming our products. In partnership with specialized laboratories, we carry out numerous tests to prove the nutritional values of the Bem Brasil potato. We have other actions on the radar. We should also resume work with influencers in the second half.
Prospects
We surpassed 50% of the market share (accumulated for 2023) and, from now on, our sales will be increasingly promising. In the second semester, we will expand our portfolio, with launches of other products. We are careful to offer high quality products, promoting excellence in the customer experience.
