New phase of the brand highlights the presence of the portfolio through practical everyday situations
This Thursday (13th) Itasa launches a new campaign that brings its brand positioning. With the motto Every Place Has a Little Bit of Itasa, the objective is to show how the portfolio of the largest publicly traded investment holding company in the country affects the lives of millions of Brazilians, through its seven investees.
Signed by the Jotacom agency, the material focuses on people and their routines so that the public can identify how these companies impact their daily lives. In 2022, the company launched the first phase of the project with the motto Aqui tem Itasa, with the purpose of showing where Itasa was present individually in each investee. Now, the focus is on showing collectively how all the investees transform the lives of Brazil and Brazilians, in addition to giving visibility to their reach in people’s daily lives simultaneously.
“We want to show Itasa as a diversified holding company, with a robust and transformative portfolio that is part of Brazilians’ lives. A holding company that invests in the country and generates results for society and for each investor”, says Itasa’s CFO, Priscila Grecco .
Every Place Has A Little Bit of Itasa emphasizes that the holding is present in the water that washes the lunch dishes and in sanitation (Aegea), in the flame of the fire (Copa Energia), in the comfort of our home (Dexco). Present in urban mobility, in the subway and at the airport (CCR), in investments and payments (Ita), in lifestyle (Alpargatas) and in gas transport (NTS). Wherever you look, in everything, everywhere and at the same time, there will be Itasa.
The hero film was published this Wednesday (12) along with a series of pieces that will be deployed in segmented initiatives for the digital journey, including the holding’s profiles on Instagram, LinkedIn and Twitter and niche portals. The material will also be available on YouTube and on a landing page created especially to be the campaign’s content hub.
